Roger de Vlaeminck

Project

Roger de Vlaeminck

Summary

Complete development of corporate identity for a new bike brand.

Category
Artwork, Bikes
About This Project

If Eddy Merckx would not have existed, Roger would probably have been the greatest rider of all time.
I developed logos, artwork for the frame sets, designed the website, etc, etc..
#BuildYourRoger allow the customer to customize a Roger bike. Choose design, colors, groupset and components against a very competitive price (due to direct-sales strategy).

Working on a Bike Configurator online tool in which customers can design their own bike; design, colors and components. All will be visualized in the preview window with pricing. From there you can purchase or get quotation.

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