Roger de Vlaeminck
Complete development of corporate identity for a new bike brand.
If Eddy Merckx would not have existed, Roger would probably have been the greatest rider of all time.
I developed logos, artwork for the frame sets, designed the website, etc, etc..
#BuildYourRoger allow the customer to customize a Roger bike. Choose design, colors, groupset and components against a very competitive price (due to direct-sales strategy).
Working on a Bike Configurator online tool in which customers can design their own bike; design, colors and components. All will be visualized in the preview window with pricing. From there you can purchase or get quotation.